Data-driven Recruitment: A Caregiver's Perspective

It’s no secret that the private duty home care industry experiences high caregiver turnover, which can be disruptive to your clients and costly to your bottom line! So how can you make your recruitment process more effective?

Watch this on-demand webinar to see inside the recruitment process and understand the caregiver's perspective on working in home care. Brandi Kurtyka, CEO and Co-Founder of myCNAjobs, unveils key insights from the caregiver's point of view — gleaned from thousands of survey results — alongside strategies that will deliver powerful benefits to your agency.

Learn how to:

  • Engage more caregivers to apply for your jobs
  • Drive more caregivers to want to work for your clients
  • Entice the best caregivers to stick around



Brandi Kurtyka is a national caregiver recruitment speaker, author of the Caregiver Trend Report, and CEO and Co-Founder of myCNAjobs.  Prior to founding myCNAjobs, Brandi was CEO of Kurtyka Group, a Chicago-based digital marketing agency that developed market strategies for growth companies.  Previous to Kurtyka Group, Brandi held various executive level roles in VC-backed start-ups and led digital global marketing for the world's largest marketing research agency. You'll often hear Brandi saying "recruiting is selling" too many times in a single sentence - she's on mission to arm healthcare recruiters with more insight about caregiver motivations to fuel the hiring and retention of a workforce plagued with high turnover.



About Kinnser

Kinnser creates the software solutions that power post-acute care. Kinnser leads the industry by consistently delivering the smartest, most widely used solutions for home health, private duty home care, therapy and hospice. With an enduring focus on customer success, Kinnser helps post-acute care businesses reduce expenses, increase revenue, streamline processes and improve care. For more information, visit or call toll free 877.399.6538.